Curation has been a hot topic lately, especially now that celebrities are being paid to curate or “hand-pick” products they like so the brand can then offer products to consumers from the celebrity’s “personal collection”. While this approach is typically reserved for large brands with the cash to find celebrities with large fan bases and plenty of disposable income, curation is not out of reach for smaller companies. In fact, if you’re a smaller brand, not only is curation within your reach, it’s probably already happening and you may not realize it. Continue reading »
Even You Can Compete in the Curated eCommerce Space!
16 Thursday May 2013
Posted in eCommerce
I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a 
With the advent of social media, the frequency and reach of social interactions changed forever. While I firmly believe activities like commerce have always been social activities (i.e., before Facebook, Twitter, et al), what social media changed was access to our networks and the immediacy of feedback. We have seen the effect that social media has had upon eCommerce over the past few years and, while opinions vary on how to measure this effect, there is no doubt that has provided fuel to the eCommerce fire.
